How are virtual events easier to analyze?

The success or failure of an event is judged through the use of analytics, which traditionally are hard to organize and collect. Events held on a virtual platform, allow you to gather all the important information necessary and turn it into quantifiable data. You can keep an accurate track of the analytics of the entire event and more importantly these can be viewed and acted upon in real time. 

Furthermore, feedback and surveys from attendees and exhibitors can be incorporated into the event strategy. Ensuring that you gather not just pure data but actually gauge the user experience at a human level, identifying areas within your event that worked, or didn’t work.