Collecting and measuring engagements and capturing attendee participation is the only way to assess an event’s success, whether it is an in-person event or online. This is where virtual events have a massive advantage as the collection of data is fundamental with a virtual events platform.
As every interaction occurs within the software platform, all engagements and connections can be captured in real time from all attendees and exhibitors. Live feedback for booth visits or session attendance can be accessed and acted upon immediately and potential leads can be gathered and dispersed to your sales force without delays. And after the event you have all this information to take away and follow up on or help plan for your next event.