These events are held for those outside of your organization, and are generally large scale user conferences or industry trade shows. As with the other types of virtual events, all traditional in-person external events can go virtual. This includes trade shows, fairs, recruitment & open days and industry exhibitions.
In recent years almost all in-person events have moved to a virtual environment, which has resulted in an increase in audience attendance and a reduction in costs. External virtual events reach millions worldwide and allow visitors to attend irrespective of their location.
With the increase in scale comes an increase in workload and expectations. These events require higher levels of production and commitment as well as more planning and coordination. And for the exhibitors there is a greater expectation for better lead generation and conversion rates. All this can only be achieved by using a dedicated virtual events platform that comes equipped with all the tools and features required for this scale of event.