Hybrid events have many advantages over the other types of events. These events have a remarkable reach as they cater for both virtual and physical attendees, but they are able to incorporate a lot of the interactivity expected from virtual events into a live environment. Combining the satisfaction of meeting people in person with the engagement and tracking capabilities provided from the virtual events platform.
Internal events, such as sales kick-offs or corporate training can utilise the hybrid model to great effect. For example, keynote presentations can be hosted at a nearby facility where local employees or partners can physically attend but simultaneously streamed to those viewing online. This effectively gets rid of the need of being in a specific geographical location, which is very cost-effective. And with the vast range of interactive tools available everyone can feel that they are part of the event, whether they are in-person or online.
For external hybrid events there are even more advantages. Increases in ROI and attendance, and greater customer satisfaction. Sessions can be recorded and made available after the event ends for people who couldn’t attend the live event. Live sessions or tours can be organized for the in-person attendees but also streamed at the same time for those online. And all attendees, whether they are in-person or online, can use the interactive engagement tools to really bring together the sense of community within the event.