Webinars are usually one-off seminars or discussions, lasting between 35 to 80 minutes. By hosting these sessions virtually allow attendees from around the world to join and participate in, and they will generally have one or more speakers or presenters.
Webinars will typically use a dedicated video conferencing tool that allows for both the hosting and streaming of content plus interactivity between the hosts and participants. These features include Q&A, chats, audio & video conferencing, the ability to present live or pre-recorded content and they often offer the content on-demand after the event.
Organizations use webinars to build awareness, establish thought leadership and increase conversions. They offer more capabilities and tracking options than standard online meetings and can be used for internal and external training, product announcements or demonstrations.