While many of us have experienced a virtual event in some capacity it is often difficult to describe exactly what the exact experience will be. Is it like a webinar or a large online meeting? What additional steps are involved, what do I need to do to access the event, and then what happens?
Understanding the virtual event journey will help you conceptualize the environment and describe the experience your attendees will have. This journey will differ from event to event but you should have a clear idea of how and what an attendee will experience as they navigate through your event.