A virtual event is successful when you achieve your pre-determined success metrics and when your team is able to build meaningful relationships that directly benefit your business in some way. If you are hosting the event you also need to consider the user experience and customer satisfaction.
Areas to consider when determining success:
- Achieving your success metrics and goals
- Positive user feedback
- No technical issues
- Deliver value to your audience
- High levels of networking and engagement
- Great feedback from Internal colleagues
- Increase ROI. The quantity and quality leads compared to in-person events