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Will virtual events completely replace physical events?

While some companies use virtual events to complement or supplement their physical shows, others may opt to drop the physical event entirely. Sometimes companies discard their physical event after a virtual event’s success; others prefer virtual events due to cost or resource limitations. 

Many companies are discovering that with tighter travel budgets and a globally dispersed audience, physical events are either not practical or have been steadily losing ROI. There will always be a place for large scale in-person events or exhibitions but smaller shows with smaller budgets are having a harder time maintaining attendance figures. So while larger in-person events are not dead, there is a significant increase in the number of virtual events. 

Going virtual can be a cost-effective and efficient way to get your message across to a global audience who never has to leave their office. Keep in mind, though, replacing a physical event entirely with a virtual one changes the dynamics of your audience participation, content development and marketing strategy.