What does on-demand mean for virtual events?

When planning your event you should also determine the length of your event’s on-demand period. This is the time after the event when content will still be available to visitors from within the virtual environment. 

The on-demand time will serve as a lead generation mechanism that can continuously produce leads and engage customers. It will also give attendees an opportunity to revisit interesting sessions and a way for those who were unable to attend the event access to the content.